Matthew began his career at Dotdash Meredith as Advertising Manager and eventually moved up to Senior Vice President of Dotdash Meredith Integrated Marketing during his 23 years and first tenure with the company. He also served as Senior Vice President of Hearst Marketing Services where he focused on integrating and leveraging the digital marketing capabilities of the company through strategic agency acquisitions. Prior to this role, Matthew was CEO of McMurry/TMG, the largest independent content marketing agency in the U.S., where he spearheaded initiatives that enhanced the agency’s service offerings and formed mutually beneficial relationships between the organization and its blue-chip clients and network of customers. Under his leadership, Dotdash Meredith teams create data and insights-driven content across digital, video, audio, social, print and experiential platforms to marketing partners.
He leads The Foundry and Foundry 360, Dotdash Meredith’s native content powerhouse and its direct-to-client branded practice, respectively Targeted Media Health, the company’s point-of-care business, and its accolades licensing division. Matthew Petersen is President of Specialty Marketing Solutions at Dotdash Meredith Corporation, a leading brand-powered media company reaching more than 180 million American consumers every month, including over 90% of American women.Īn authority in connecting content creation with impactful marketing solutions, Matthew oversees several businesses in the content marketing space.
0 kommentar(er)
